Numbers are the weakest link in the industry. However, when used
and explained properly to your prospective home buyer, the numbers can become you stongest selling
Stop hiding behind excuses about "tough prospects" and "down
markets" and exemplify a new way of talking about home ownership that will have your customers asking you for
Most consumers and
salespeople can’t compute numbers in their heads, even though mathematical figures are crucial in this business.
Financing is much more than just the price of a home. The numbers are greatly involved with the sale, including:
rent-to-own, tax deductions, appreciation, up-selling, and true cost of ownership. However,
only 2% of all salespeople – the sales masters – truly understand the numbers
and use them as their secret weapon.